In our February newsletter featuring Jerry Durham, we explored how therapy practices can sometimes become "billing companies that happen to provide patient care" rather than care providers who handle billing. Today, I want to build on that conversation by examining why focusing on billing optimization alone creates a dangerous blind spot in practice management.
While hospitals race to implement AI for surgical outcomes, rehabilitation therapy holds untapped potential for predictive analytics. Imagine moving beyond intuition to data-driven certainty - predicting patient progress, optimal treatment frequencies, and potential barriers before they arise. By harnessing the rich, continuous data generated in every therapy session, we could personalize care pathways from day one, ultimately spending less time in electronic records and more time delivering hands-on care that changes lives.
Nothing will have a greater impact on clinical shortages than a significant reduction in the time spent on administrative tasks.
